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Enterprise tops the Which table of global car firms


Enterprise came top in the just released Which? Magazine table for global car hire suppliers. Consumers gave the firm a 78 per cent approval ranking with praise heaped on it for the likes of friendly service and not trying to hassle customers into buying add-ons they did not need.

The percentage rating gave Enterprise five out of a maximum five stars and three more than bottom ranked InterRent and Goldcar. Hirers singled out Enterprise for kudos with comments such as flawless service and transparent hire cost breakdowns.

In comparison, hirers who had been enticed by InterRent's average daily rates of £21 noted that you got exactly what you paid for. InterRent scored a lowly 31 per cent for customer satisfaction and was criticised in all areas from the quality of its vehicles to the general attitude of customer service personnel.

Customers griped about InterRent's uncleaned cars and staff who tried to push customers into buying add-ons. InterRent's percentage was the lowest ever in the Which? Survey. The rating toppled Goldcar from the ignominy of propping up the table, a position this company had held for the previous five consecutive years.

Although Enterprise garnered the top ranking of global car rental companies, Canary Islands based Auto Reisen was rated the best in the world. Rates of £16 a day on average plus reliable service were among the factors which saw Auto Reisen scoop a 96 per cent approval ranking.