Remember in our very first blog that we spoke about Zipcar and if it will affect the car rental industry. Well, low and behold Hertz have now come up with a direct competitor to them with Connect By Hertz. Now I wonder if my prediction that I’ll get $1million for Christmas will come true?

In the US, hourly car rental and green driving is the new battle ground for car hire In the depths of the credit crunch, more and more car hire companies are renting their cars by the hour. In major cities in the US, this is something car hire companies are trying to cash in on. A technique that would probably help James Bond, as he can wreck the car and forget about it within 60 Read more…

What are the implications and reasons behind such a big player reducing its fleet size, and is it an acknowledgement of a shaky future to come? Assuming that Hertz will not be reducing the size of its fleet due to reduced client numbers, one major implication of such a move would be a lot of disappointed customers. This would be especially so for customers who are always used to getting a vehicle from Hertz every Read more…

Can the old hire car industry survive and adapt to 21st Century car rental demands? Many people are going green these days, with a renewed interest in the environment, and heightened awareness of the state of our natural resources, people all around the world are reacting to this problem. For example, Paris has recently launched an electric car scheme and San Francisco Airport is implementing a new drive to attract green cars to its airport. However, Read more…