The lengths to which some car manufacturers will go to in order to promote their products never ceases to amaze me, but Chevrolet actually managed to do something original enough to make me do a double take with its new Spark model. The Spark is the company’s new five-door, five-seater city car, with a choice of 1.0 or 1.2-litre petrol engines, and Chevrolet has commissioned a team of engineers from Buckinghamshire to transform it into Read more…

England v Slovenia 1 – 0 It was Capello’s face that gave the game away. At the final whistle, this normally exceptionally cool man looked on the verge of tears. Yes, England were through, but this is a manager with a wealth of experience and a deep understanding of what it takes to win, and this clearly meant more to him than simply qualifying from the group stages. Something is still awry in the England Read more…

My car’s off the road – again. I’ve lost count of the number of times I’ve had to take it into the garage over the last 18 months and I’m beginning to get a little bored with it. I’ve had a brake calliper which sticks on and another which sticks off (both known faults apparently – thanks Ford) and a myriad other niggly problems. What annoys me is that this is the newest and most Read more…

Marketing has a lot to answer for. The need to target a particular product towards a certain audience might seem a logical and necessary undertaking, but it can have unexpected knock-on effects. Just ask Mark Webber. His team, Red Bull Racing, was formed out of the ashes of the old Jaguar F1 squad, but its primary aim is to promote the energy drink of the same name. In this respect it is very successful, particularly Read more…